Apr 12, 2022
In General Discussion
Editor's guide: Versailles literature is a style that has emerged on social networks, that is, to complain about life in a seemingly casual tone, but actually show off wealth in a low-key manner. What kind of psychology is hidden behind the Versailles literature? For luxury e-commerce, will it be an important factor in boosting user consumption? This article analyzes and discusses buy email list it and shares it with you. Following the "Shanghai Group Celebrities", another disguised and absurd consumer value came out of the circle - "Versailles Literature". Comparing, showing off and satire are full of this kind of "Versailles literature". According to the Tmall Double 11 Battle Report, it took only 10 minutes to go on sale on November 1, and the sales of Balenciaga and Coach, which participated buy email list in Tmall’s online sales for the first time, exceeded 618 this year; one hour after the launch, Montblanc’s sales were 618 this year. More than 3 times throughout the day. 01 "Versailles" is the public imagination of luxury goods? It is understood that the word Versailles first came from the Palace of Versailles, which represents an extremely delicate and luxurious life, and was later redefined by a Weibo blogger Xiao Niqiu. Taking the comic "Rose of Versailles" as her inspiration, she created a way of speaking that seems to complain and complain about life, but actually shows buy email list off her superiority as "Versailles Literature". The author believes that Versailles literature or the public's vanity is at work, and everything is compared with the mentality: compared with superiority, compared with material life, compared with spiritual culture...