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reyadhossin1252542
Apr 12, 2022
In General Discussion
Google Ads has introduced a novelty to help advertisers attract more customers online: the addition of their lead form extensions to YouTube, Discovery and Display campaigns . Let's see how they work! Do you want to know how to make your Google Ads campaigns a success this year ? Click here and see the related course. Discover the trends and news of the Google advertising platform. How Google's lead form extensions work on YouTube-1 What are lead form extensions? Lead form extensions are a Google Ads format designed to capture leads directly from the search engine . To activate the form, the user must click a call-to-action button . You can then quickly and easily submit a form that's already pre-filled with your Google account contact information. lead forms de google en youtube According to Google statements, "Lead ad extensions allow you to capture the interest of potential customers when they are searching for your company, your products or individual email list your services on Google. It is a fast and optimized experience for mobile devices that facilitates the submission of forms and eliminates the extra step of navigating to the website to capture the lead. In the results of the testing period, this format has reported a 20% higher close rate for purchase leads. What's New in Google Lead Forms In view of the good results of this format, Google has recently announced that it will make lead ad extensions an option in YouTube, Discovery and Display campaigns (by the end of this year). Additionally, the new lead forms include more options: Collection of more general information fields , such as city, state, country and professional contact information (company name, position, email and company phone). Option to add pre-established questions according to the category of the company. For example, in real estate, advertisers might choose to add a question about their desired price range to the form. To help advertisers generate leads that are more likely to convert, Google has also built in solutions to make it easier to import offline conversions and integrate them with the company's CRM system .
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reyadhossin1252542
Apr 09, 2022
In General Discussion
Surely you have already heard the saying that "content is king". And it is that far from going out of style, content marketing is still essential for marketers . In fact, according to the 40deFiebre blog, 78% of marketers believe that it is the future. If you haven't yet launched into content individual email list marketing for your brand, today I want to encourage you to start now! with this definitive guide. To do this, I am going to explain what content marketing is and what it is not, its benefits, the most common formats, strategies to attract customers and my favorite success stories. Do you want to create your content map and don't know where to start? Click here and download our pack to correctly define the most appropriate content for your buyer persona, depending on the stage they are in. What is and what is not content marketing Content is to digital marketing like the color black to the world of fashion: a classic that never fails. Already 12 years ago, Joe Pulizzi gave a definition for content marketing that is still totally valid: "a marketing technique of creating and distributing relevant and valuable content to attract, acquire and attract the attention of a well-defined target audience, with the aim of encouraging them to be future customers".
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