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Md Siraj
Apr 07, 2022
In General Discussion
What is new marketing? There are four keywords: scene, IP, community, communication. What is the connection between these four? Scenario is product logic, IP is brand logic, community is customer relationship logic, and communication is marketing logic. 1. What is New Marketing? Simple understanding, you can benchmark 4 companies. Xiao Ming and Cha Pi belong to text messagte service traditional enterprises; Jiang Xiaobai and Xiao Shile belong to emerging enterprises. They systematically practiced new marketing, especially Jiang Xiaobai. It can also be understood with 4 keywords, namely " scene ", " IP ", " community ", and " communication ". Scenario is product logic, IP is brand logic, community is customer relationship logic, and communication is marketing logic. It can also be summed up in one sentence: "4Ps are all spread". Or interpret it in four sentences: product is IP, all touch points are communication points, all promotion activities have communication value, and communication is the soul of marketing. First put forward the concept, have a framework, and then interpret it in detail. When the new system is proposed, don't pick faults first, but see if the main body is reasonable. Picking faults, children text messagte service should not be raised when they are born. 2. Scenario Let me give you two examples. Small pots of tea are very popular this year, with sales of more than 1 billion, entering the first position in one fell swoop. If it weren't for capacity constraints, sales would have been even greater. If there are old tea people who are not satisfied, isn't it just a small package? In fact, it was a new scene that did not understand the small pot of tea. They simply don't understand the product logic of the small pot of tea. It was he who discovered a new scene, "How to drink tea conveniently when traveling." The owner of the small pot of tea, Du Guoying, is a tea friend, and it is inconvenient to bring tea on business trips, so he has to solve this problem. A pot of tea is a brew. This is a special scene, and it is also a very large scene. Let's talk about Jiang Xiaobai. Some people say that text messagte service there is a problem with Jiang Xiaobai's wine quality. In fact, the boss pays special attention to quality, but they don't understand Jiang Xiaobai's scene. "Small gathering, small drink, small moment, small mood.
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Md Siraj
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