Forum Posts

aburaihan0525
Apr 04, 2022
In General Discussion
Administrator wants action to be taken upon (links, buttons). In the Catch and the Hatch’s case, the link and the button (the two things the owners want you to take action on) are the same color that stands out from the rest of the page. The Instagram marketing tool Grum does this well, too. Screenshot showing a sign up page But Grum and my other example use the most debated action colors: red and green. Do you have to follow suit? Maybe. I’ll explain... CHOOSE A COMPELLING COLOR Button color matters. And that doesn’t mean you should just set your button color to green because you heard green outperformed red and that red is Telemarketing list a “stop” color. It means that you need to choose a color that is compelling to your target customers. Red might be website, but for a marketing site it could mean “go”. And you don’t have to limit yourself to just red or green, either. YogaClub uses a fuchsia color for their call to action button, which stands out and commands attention: Screenshot showing a product page And SpiceMode uses a gold/taupe color that works for their brand. Screenshot showing a Sumo scroll box We’ve found that red works for our audience: Screenshot showing comparison of different CTA buttons At least when tested against a yellow button. Therein lies the key: find a color that works for your brand and your audience. And one of the only ways to do this with certainty is through A/B testing. STRATEGY #2: BE PAINSTAKINGLY OBVIOUS ABOUT THE ACTION
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